mfamily farmacia, a name built together with the family from the union of the words medic and family, is the venture of a family that decided to found its first pharmacy in Mexico City, Mexico to improve the accessibility of medicines for the local population.

With this concept, it is intended to achieve a simple and legible image that conveys the satisfaction of receiving a different, human and quality service in a market where there is a lot of competition with repeated images and symbols, so differentiation is one of the most important challenges. for a young venture like this.

It is a logo worked with Arial sans-serif typeface where the characters have been modified to create an ‘exclusive and different’ image within this industry, which in turn transmits the cultural and commercial values ​​that the family wishes to extend to its clients. , always keeping black ink as the main solution and without appropriating colors, which does not prevent its use in certain circumstances. The result of the project has been a clean, legible, versatile, singular and easy to reproduce mark.

The strength of the graphic result achieved by modifying the orientation and length of the strokes in the final letters strengthens the communicative message of the young company, even managing to make the brand work in a reduced way without harming or altering the final communication.

Clean and legible strokes are another resource used to highlight professionalism, elegance and prestige within the target market for the young venture, seeking its rapid positioning in the local market that allows its communication strategy to be extended to neighboring regions.