Inducto is a consumer electronics brand based in New York, USA. It is a coffee machine with a patented first-generation technology using indcution heating and magnetic stirs. It allows you to control the temperatures of extraction on your coffee/tea while keeping the beans or et al in motion for optimal extraction. Inducto also makes cold press coffee and marijuana butter at record speed, as well as hot cocoa from scratch. Pre-orders will be available in 2023.

The company invited [schneider.studio](http://schneider.studio) to develop a brand identity and packaging design. At the first stage there was a few business challenges: building a new brand from scratch, increasing trust from customers and finding markets that are ready to buy a new product. For the visual it was important to keep a balance between a hi-tech product and a household assistant.

The logo was inspired by Dieter Rams’ Braun era. For the logo I used Futura — one of my favourite typefaces ever. It was a quite challenge for me to use this font without any secondary typefaces. As I result, Futura fits well for the big headline promos, and smaller ones, like user guides and pitch deck.

The identity is inspired by the form of the circle which is presented in a parts of a product, like temperature adjustment and induction heater. All of these things serve peoples needs. That’s why we chose “Revolves around you” as a slogan and creative concept. The logo was inspired by Dieter Rams’ Braun era. The colors chosen are associated with the brand values: innovative, simplicity, free thinking and honesty.