Highly feminine and with a strong personality, D’Eunoia promises to be a brand of timeless bags, highlighting iconic straps and luxurious details. The brand celebrates heritage along with boldness and is inspired by the breathtaking landscapes of Douro wine region. It vouches for women who value their origins but are brave enough to grow their wings.
From the greek, “Eunoia” means a pure mind, a good spirit, beautiful thinking, which together with a deep connection to the roots, shape the brand’s identity.
With Portuguese signature, all items are carefully handcrafted and every single piece is thought to have the finest details, combining strong colors, textures and a wide range of materials. All collections are designed to be exclusive and unique. Because of that, each product will be produced at your order but always respecting maximum quantities set by the brand. In an attempt to minimize waste and to make a small but important impact on sustainability matters, the brand is committed to being an agent of slow luxury. That is why the brand manufactures each of the pieces to the measure of each customer, always respecting the maximum quantities defined by the brand. Thus, the brand guarantees that it does not produce forthe masses and that each piece is something unique and personalised.
We were challenged to create the visual identity of this brand that reflects the image of a feminine and bold woman, who stands out and is not afraid to fight for what she believes. In addition, D’Eunoia reflects the idea that only by embracing your roots and where you come from, you will be able to grow wings and achieve your ultimate goals. By doing so, you’re being faithful to who you truly are consequently shaping your identity.
To build the visual identity we were inspired in the tridimentionality present in the beautiful views of the Douro River and its valleys. The essence of this brand design lies in grainy textures, vivid red tons and a pattern generated from the very own valleys’ landscapes. Together with the letter “D”, the greek goddess Enoia helped shaping the logo that can also work like a badge.
From the north of Portugal to the world, D’Eunoia promises to be a reference brand in the manufacture of personalized bags and straps. However, you can purchase a strap without owning a bag from the same brand. For that, you only have to own a bag that already has karabiners to attach, and so you can use any straps you wish from D’eunoia brand. Each strap tells a story and is made by Portuguese artisans. The online store is available where you can find all products.
- Agency/Creative: d'front - Branding & Design Agency
- Article Title: Brand Identity for D’Eunoia Created by d’front
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Portugal
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Research, Tone of Voice
- Industry: Fashion
- Keywords: Bags, Portuguese Brand, Branding, Graphic Design, New Brand