Coleman Parkes is a U.K. based global research company who enable industry-leading businesses to stay ahead with data. For over 20 years Coleman Parkes have developed research programs that deliver award winning thought leadership reports, press releases and standout headlines that identify new and emerging trends and instill their clients such as (Harvard PR, Amazon Web Services, Ricoh Europe) with confidence and credibility.

When we were approached by Coleman Parkes to update their Brand Identity, we worked closely with them & brand consultants ‘It’s a vibe!”‘ to define their Strategic goals, which in-turn helped us determine their new Brand Positioning, “‘Insights that Inspire”. Inspiration is a rare and valuable commodity. There’s no set equation to unlock it each and every time, let alone when we’re talking about garnering inspiration from a plethora of data.

As experts in interpreting primary survey data and analytics, Coleman Parkes essentially transforms them into compelling, beautiful and wonderful insights that inspire everything from fuelling thought leadership reports to press releases, stand-out headlines and emerging trends. Which is what inspired us to create their unique new Brand Identity System.

The main logo is comprised of a stacked wordmark using the Avant Garde Typeface and a Graphical grid of 25 dots representing data that are arranged in a square formation. The logo is more than just a visual symbol. It represents the very essence of what Coleman Parkes does and how they empower their clients with transformative insights. Each dot is a representation of data, constantly evolving and adapting to various forms, just like how data transforms into valuable insights.

In addition to being the main graphical element in the Coleman Parkes logo, the dots serve a very utilitarian and functional purpose that is very versatile when it comes to how they are manifested across all the brand communication touch points.

We custom built a complete Library set of Brand Assets from Maps & Geography to Symbols & Icons, Geometrical Shapes to Patterns & Textures not to mention a bespoke series of Infographics & Charts templates.