The contours of our journey are woven together by cycles that unfold, akin to chapters in the book of life. In one of these moments, a gentle call resonated within my heart, signifying that the time had come to conclude a cycle and allow myself to be reborn in all dimensions of my existence. It was in this manner that, driven by this inner summons, I gazed upon my visual identity and comprehended that it too yearned for a new blossoming.Amidst the quest for an expression that could encapsulate my entirety, I unearthed a version that harmonizes seamlessly with my essence, as if the universe’s brushstrokes had converged to create something that echoes the profound authenticity of my being.
New identity has been meticulously crafted with the purpose of being both simple and functional, placing a spotlight on the initial letters of my first name and surname. Within the logo composition, the central line interconnects these elements, symbolizing the path I tread to attain excellence in my work. The letters have been stylishly customized with subtle incisions, resulting in a distinctive and individual personality.
The graphical elements are derived from the logo itself, offering 4 variations in size to ensure optimal integration across various materials. Moreover, these variations can be utilized in repetition, amplifying the brand’s distinctiveness and leaving an even more indelible mark.
The glass spheres play a prominent role in our visual identity, symbolizing the transcendence of conventional boundaries and the unrelenting pursuit of forging innovative paths in our work. This metaphor encapsulates the essence of breaking barriers and surpassing established norms.
This unifying identity has been skillfully woven into the design of our website, with the logo spinning within the prominently featured glass sphere on the homepage. This dynamic representation faithfully captures the essential narrative of our brand.
CREDIT
- Agency/Creative: Andre Forbeck
- Article Title: Brand Identity for Andre Forbeck Art Director & Brand Designer
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Guarapuava
- Market Region: Europe, North America, South America, Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Graphic Design
- Industry: Professional Services
- Keywords: personal brand, brand identity, art direction, minimal brand, minimal identity
-
Credits:
Brand Designer: Andre Forbeck