Solid Studio – Floraflò
Floraflò is a retail chain specialised in the sale of flowers and plants. Flowers are a traditional gift, used to express feelings that words are not always able to explain. We started from here to create a visual system of simple geometric shapes that symbolize the emotions we try to communicate when we give a flower to someone. In this project, we shaped the emotions, transforming into geometry what is sometimes easier to say using a flower rather than words. The emotions we have chosen to represent are nine: passion, love, affection, admiration, solace, forgiveness, encouragement, congratulations, surprise.
CREDIT
- Agency/Creative: Solid Studio
- Article Title: Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Format: Bag, Basket, Box
- Substrate: Pulp Paper
- Industry: Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
