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Brand Identity for a New Architecture Studio

Brand Identity for a New Architecture Studio

New Perspective is a young enthusiastic architecture studio based in Skopje, North Macedonia. My task was to create a unique logotype for them, with the challenge that the clients are already with a strong portfolio in the past and a great eye for aesthetics and design. While the logotype was easy to create, the other brand elements were the biggest challenge and that was the sphere where i’ve needed to shine and impress them. With a simple start from a pattern, and spreading it around the collateral materials is representing their “out of the box” approach on their projects, so everything needed to stand out in the crowd, and be competitive with the bigger architectural studios that are here.

CREDIT

  • Design Agency: Brands by Goce
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Brand Identity for a New Architecture Studio
  • Brand / Project Name: New Perspective
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy
  • Design Deliverables: Brand Identity, Branding, Brand Creation, Graphic Design
  • Service Brand Application: Architecture, Brand Guidelines, Packaging, Presentation, Signage, Social Media
  • Location: Macedonia
  • Market Country: Macedonia
  • Market Region: Europe
  • Project Keywords: Architecture, Studio, Brand, Perspective, Building, Creative, Monogram, Minimal, Classy
  • Industry Category: Construction

FEEDBACK

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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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