Brand Identity for a Beauty Bar Nicetone

Nicetone is a beauty bar located in Moscow. The idea is to make a place where you can feel like on a vacation for few hours, away from stress and city noise.

Natural materials, pastel colors, comfortable furniture, wood and linen in the interior — it all creates an atmosphere of a pleasant and bright place where you can relax and devote time to yourself. Also, the perception of a bright and clean space is a major aspect for the beauty salon. After all, sterility of instruments is the main anxiety of clients during the manicure procedure. Within the framework of this concept, it is easy to combine a cosmetology center and nail salons. Since cosmetology is part of the medicine, and the associations goes to white, pure.

We reflected the idea in the naming aswell. There are a lot of beauty salons, however the majority of them transmiting the message of “to be look alike”, “to be better for being liked”. While we dicided to focus on taking care of yourselves. Here you can take a break from infinite troubles, and take care of yourself, feel as you are on vacation for a while.