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Brand Identity Design of Quranic Program

Brand Identity Design of Quranic Program

Client:
“With Quran” It is an educational program, and a virtual online project that primarily targets university students and workers who have a crowded calendar and have a desire to memorize the Qur’an. This program helps them divide their time and adjust their calendar according to their desire.

Problem:
The beginning of the project was good, but it needed a visual improvement and a visual identity that reflects the value of this program, as the lack of a visual identity for the project led to the difficulty of reaching the target audience broadly and attracting other target groups.

Challenge:
We had a lengthy session with the program and project manager to identify the existing visual problems and find appropriate solutions for them that contribute to the spread of the program and introducing it widely through designing a visual identity and an integrated visual system to achieve the real goal of the project.

Solution:
As a Seyf Pub Design Platform supervised the design of the visual identity of the program and took care of all the details of the project and its branches.
Where the first step was in designing a logo commensurate with the main mission of the program, which is teaching and memorizing the Qur’an, and the result was to reach an abstract and simple geometric shape devoid of complex details, and it was in the form of the Qur’an in its open position, as shown in the image of the anatomy of the logo. Likewise, the arrow pointing upwards indicates sophistication, development, and good learning of the Qur’an.
The second step of designing the visual identity focused on the use of an appropriate color scheme, where we used the green color that brings joy and psychological comfort, and mixed it with the golden color, which indicates luxury, and this is what this program relies on in teaching its students.
The third step was to find a modern, simple and flexible font, so we used the famous Montserrat font for its flexibility and aesthetics, especially since the program depends entirely on the virtual field, which makes using a clear font very important for the student to use and read it easily.
The fourth step was to design an ornament related to Islamic culture, as we inspired it from the designed logo, which formed a beautiful decoration for us to use in the various remaining designs.
The rest of the steps consisted of social media designs and the designs needed by the program in managing educational lessons.

CREDIT

  • Agency/Creative: Seyf Pub Design
  • Article Title: Brand Identity Design of Quranic Program
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Algeria
  • Agency/Creative City: Mostaganem
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity, Logo Design, Poster Design
  • Industry: Education
  • Keywords: Quran - Islamic - Brand Identity - Branding - Brand Design - Logo Design - Logo

  • Credits:
    Art Director: Seyf El Haq Menouer

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