Personal Brand Identity Design for Manila-based designer Maricae Legazpi. I believe that all my projects deserve a story and purpose behind each design, and creating my personal brand identity was no different. Being an Industrial Designer who specializes in Brand Identity, Packaging, and Product Design, I wanted to create a unique logotype that featured both form and function. I made use of the Golden Ratio, the divine measure of balance and aesthetics, to create my 3-dimensional monogram. I then created a pattern from the geometric form, and applied it throughout all collaterals. The final design is structurally minimalist, simple yet complex, and aesthetically beautiful.
CREDIT
- Agency/Creative: Maricae Legazpi
- Article Title: Brand Identity Design of Manila-based Industrial Designer
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Philippines
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Industrial Design, Packaging Design, Research
- Industry: Information
- Keywords: Design, Identity, Studio, Brand, Golden Ratio, Creative, Monogram, Minimal, Complex
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
