Logo design and branding for Peak, an upcoming fitness and supplements brand created to inspire the best in you. The aim was to design a brand identity targeting determined, motivated millennials who are eager to achieve and make the most out of their ‘peak’ years. The logo mark is based on the letter P and a mountain peak, resulting in a simple yet distinctive icon that acts as the core for the additional branding assets.











CREDIT
- Agency/Creative: Liam Foster Design
- Article Title: Brand Identity Design for a Fitness and Supplements Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Research
- Industry: Health Care
- Keywords: fitness brand, gym brand, supplements brand, nutrition brand, protein powder, gym logo, fitness logo, supplements logo, nutrition logo, fitness, protein, wellness
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation