Modern era video platform for business. Faster. Smarter. Younger. Brand identity and website for Kinescope, a company that builds video infrastructure for the Internet. This company has several technological products, but they are all as affordable and business friendly.

The principle of the kinescope is based on the conversion of electrical signals into light signals. Three color channels (RGB) when overlaid give a white color, which metaphorically represents the customization and versatility of the Kinescope product. Three points is synonymous with the three pillars of Kinescope: Customisable, For any business, All-in-one tool. The three dots together add up to the “play ” sign, which gives a reference to the video player.

A simple line takes the shapes used throughout the identity and transforms them into a camera. Not just any camera, but the cult classic Kodak Super 8mm. Stylish with just a hint of retro.

The pattern is built from the logo, expanding its capabilities. With simple shapes, the pattern can be scaled and adjusted. You can create interesting effects using masks. We’ve created a secondary visual style for Kinescope. Taking the existing creative direction, 
we added overlay and ripple. Reminiscent of the actual kinescope mechanism, these effects extend and supplement the style of the brand. The website turned out to be a little more loose than the identity. The modular grid is built according to the canons of material design: all margins and values are multiples of 8 pixels. It is based on an 8 column grid with a 32 pixel gatter.