Finom is a fintech company built specifically for entrepreneurs and small to medium-sized enterprises. Its product is an all-in-one solution – it combines accounting and financial banking functions into a single mobile platform with easy-to-use functionality, helping clients spend fewer resources on financial management. Finom employs a data-driven approach and finds inspiration in its users — all available features of the product came in response to the target audience’s needs.
The mission of Embacy was to build a visual language that would help Finom to stand out in a crowded niche and would be scalable. One more important task was to create a sense of magic – using the services users should feel support and find inspiration that will move their business forward.
Embacy’s design concept is based on the idea of magical power. It wholly reflects the idea that the Finom product is filled with a magical superpower that inspires its users to do new things in business.
A magic stream is one of the key visuals of the brand identity. The stream can be on both light and dark backgrounds. It includes shades of the brand’s main palettes. It is a raster texture and has several variations – rotation and scaling are possible in any format.
One more important visual element is a gradient beam. The sharp corners of the gradient help to show not only the striving forward but also the decisiveness of the brand communication.
Finom products are always used with a glare that supports the idea of service magic. The glow of a spark is added to photos, illustrations and text in its brightest places.
Finom combines previously incompatible essences of financial solutions and applies them magically solving user problems.
CREDIT
- Agency/Creative: Embacy
- Article Title: Brand Identity and Website for Finom by Embacy
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: 3D Design, 3D Modelling, 3D Motion, Brand Identity, Design, Graphic Design, User Experience, Web Design
- Industry: Financial
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Producer: Asya Iljushechkina
Art Direction: Anastasia Galeeva
Art Direction: Elisey Soloviev
Art Direction: Aleksandra Voronina
Project management: Denis Zatsepilin
Project management ect: Daniel Shklyar
Brand Designer: Nikita Sobolev
Brand Designer: Anna Koval
Brand Designer: Victoria Ippolitova
Brand Designer: Banu Muldasheva
Brand Designer: Danil Zabelin
Web Designer: Natalia Tokarenko
Web Designer: Lera Matsueva
Web Animationsu200bu200bu200bu200b: Vasily Akimov
3D Generalist: Ivan Mukhortov
Production: Sasha Korshenyuk
Production: Maria Roshka
