Brand Identity and Packaging for Outdoor Company
Wakeen Design Co. – Harvey Standard Goods
Harvey Standard Goods celebrates New England exploration by delivering a tactile line of hard and soft goods. Designed for a lifetime of traveling – we sought out to brand and package these physical timepieces with purposeful messaging and quiet tones to mirror the powerful landscape from which these products were inspired, Vermont.
- Design Agency: Wakeen Design Co.
- Organisation/Project Type: Agency, Non Published Concept Design
- Article Title: Brand Identity and Packaging for Outdoor Company
- Brand / Project Name: Harvey Standard Goods
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Tone of Voice
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Brand Design
- Location: United States America
- Market Country: United States America
- Market Region: North America
- Product Category: Fashion
- Consumer Packaging Format: Bag, Blister-Pack, Jar, Pot, Tag
- Consumer Substrate / Material: Ceramic, Fabric, Metal, Plastic, Wood