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Brand Identity and Packaging for Outdoor Company

Brand Identity and Packaging for Outdoor Company

Wakeen Design Co. –  Harvey Standard Goods

Harvey Standard Goods celebrates New England exploration by delivering a tactile line of hard and soft goods. Designed for a lifetime of traveling – we sought out to brand and package these physical timepieces with purposeful messaging and quiet tones to mirror the powerful landscape from which these products were inspired, Vermont.

CREDIT

  • Design Agency: Wakeen Design Co.
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Brand Identity and Packaging for Outdoor Company
  • Brand / Project Name: Harvey Standard Goods
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Brand Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Blister-Pack, Jar, Pot, Tag
  • Consumer Substrate / Material: Ceramic, Fabric, Metal, Plastic, Wood

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