The agave was one of the most sacred plants in pre-Spanish Mexico, and had a privileged position in religious rituals, mythology and the economy and with all the weight of this we create the corporate identity project and packaging for the premium Tequila Brand Cerocientos™ to The Annual Celebration of the Apymsa Company. The concept of corporate identity evokes the trajectory and recognition of those who have shared their time and work in this company with the common expression we use to measure speed with respect to time: 0 – 100 (from zero to one hundred).
A tequila brand to recognize the trajectory of those who have worked in this place for many years “Everything it takes to finish from today to where you want to be” a tequila called: Part of the family.
The construction of this icon is inspired by the race tracks and the symbology of infinite icon and the gold finishes help to highlight the excellence of this project and of those who have been part of this family. All in an environment of lights and brightness, the reflections of the love for cars and their city. A project developed around this automotive company and its relationship with speed, machines, speed indicators, one of the reasons why the phrase around the bottle simulating speed indicators in the car was added.
Create the most exclusive limited numbered bottles of extra-aged blended tequilas, an expression of appreciation and admiration for those who deserve it. Every detail has been specially cared for to make this project a luxury, a recognition of trajectory and effort.