Hearted Design & Strategy – Oma Organics
“ Oma Organics was born with the intention of working with commercial and industrial agriculture, delivering fresh, healthy and still not frequently cultivated products in Brazil. Beginning its activities with blackberries and raspberries, the company aims until 2022 to industrialize its products, as well as to explore other organic crops. The visual identity seeks to convey the mission of the company and the attributes of its products, as well as to support future expansions.
The logo was created from a personalized lettering, exploring a fluid and organic form. To facilitate the application was used a box surrounding the logo, ensuring that the brand could transit across different products consistently. In the packaging were explored shades of green with a handwritten typography. The idea was to reinforce the institutional colors, differentiating each package through the photo of the product.”