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Brand Identity and Label Design for Rum Label

Brand Identity and Label Design for Rum Label

Suckerpunch – Jungle House

Location was key to the concept of this rum brand. The label needed to show the jungle elements of Thailand and give a feeling of exploration while still keeping a contemporary look and feel. Gold foil design was added to bring in a premium quality to the label and laser cut branding was added to the wooden lid to bring across a feeling of “hand crafted”. Label colors are bright and fresh for a strong shelf stand out.

CREDIT

  • Design Agency: Suckerpunch
  • Organisation/Project Type: Jungle House
  • Article Title: Brand Identity and Label Design for Rum Label
  • Brand / Project Name: Freelance, Non Published Concept Design
  • External Design Credits: Art Direction and Design: Giles Lord
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Retail Brand Design
  • Location: South Africa
  • Market Country: South Africa
  • Market Region: Africa
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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