bareMinerals, the iconic household-name beauty company, announces a new serum franchise, Skin Rescue, with packaging designed by independent brand elevation agency, Free The Birds. The launch marks a significant step in bareMinerals’ journey to revitalise and refocus its portfolio, and support growth of bareMinerals’ market share in the burgeoning skincare space.

bareMinerals was born with the core purpose of giving its customers better skin every day through a commitment to clinically-proven, clean cosmetics that are kind to skin as well as the planet. With the launch of their new range of serums within the bareMinerals skincare portfolio, the brand seeks to elevate itself in a highly competitive sector dominated by breakthrough names and longstanding prestige brands.

bareMinerals sought Free The Birds’ expertise in the beauty, health and wellness industries to support the business in breaking through the noise in this heavily crowded sector, cementing a dominant status in the cleanical beauty space with this innovative series of serums.

The launch sees a range of three high-performance facial serums crafted through bareMinerals’ expertise in creating high potency formulas, which offer multi-purpose, multi-repair benefits. For the first time, serums of this kind – suitable for all skin conditions including sensitive skin – are capable of delivering clinical results after the first use.

With younger beauty consumers more avid users of skincare than ever before, Free The Birds created a packaging design which serves the demands of a Gen Z audience who seek playful design in bright pops of colour. The colour palette also serves to make each product catching to the eye, and its individual purpose distinguishable.

Importantly, serving this highly-perceptive group who have a well-informed knowledge of ingredients and their uses, the packaging has a firm foundation in science and the communication of efficacy.

Nick Vaus, Co-founder & Managing Partner at Free The Birds shares, “In a market that is growing at incredible speed, the brand required an injection of fresh thinking to create a clear point of difference alongside a premium look and feel that spoke to bareMinerals’ category-leading capabilities. By merging cutting-edge science with captivating design, we have sought to create packaging that not only captivates the senses but also resonates deeply with bareMinerals’ discerning audience.”

Mathilde Le Fevre, Global Marketing Executive Director at bareMinerals adds, “As we seek to cater to the diverse needs of our consumers, we are proud to introduce the Skin Rescue range of serums as a testament to our continued commitment to innovation, integrity, and inclusivity. We are incredibly grateful to Free The Birds for supporting us in maintaining a competitive edge within a dynamic industry. The designs which the team has created speaks to our dedication to scientific precision, communicating the efficacy and purpose of each serum through the packaging. Their collaboration and dedication to this project has been instrumental.”