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Brand Development for Mexican Artisanal Design of Contemporary Pieces for Modern Homes

Brand Development for Mexican Artisanal Design of Contemporary Pieces for Modern Homes

 Caracter – Cala Branding

“Cala creates contemporary pieces with Mexican artisans for modern homes. As a new business, they asked us to create their brand identity from scratch.The name Cala was inspired by Diego Rivera’s paintings, which featured artisans with calla lillies in the scene. The Brand Phrase, “Hecho a mano mexicana” translates to “Crafted by Mexican hands.”This project involved creating a custom typeface. It’s inspired by raw strokes to evoke a natural, native look. This stenciled font is also easy to reproduce and use for the store’s collateral.Caracter also helped art direct the product photography and meant for it to evoke still-life paintings with fabric, flowers and dramatic lighting.”

CREDIT

  • Design Agency: Caracter
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Brand Development for Mexican Artisanal Design of Contemporary Pieces for Modern Homes
  • Brand / Project Name: Cala Branding
  • Client: Cala Interiores
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Global
  • Market Country: Multiple Countries
  • Market Region: North America
  • Product Category: Household
  • Consumer Packaging Format: Bag, Tag, Wrap
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper
  • Extra: Design Direction: Adriana Longoria Product Photography: Adriana Quintanilla Portfolio Photography: Adriana Longoria

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