Client: Basique / Nature Basic Skin-Care It is a health and skin care brand developed in Canada, the products were selected for the basic skin care routine for the face designed specifically for beginners in the world of skin-care, each product was clinically designed with sustainable, vegan, cruelty-free, natural ingredients, free of sulfates and parabens adapted to be the healthiest care for the face, being a 100% responsible company with the environment.

Objective: Create a brand and visual identity and packaging for Basic, highlighting the key points of the brand that it is a skin care for beginners, with a clean and minimalist design that refers to its natural products free of sulfates and perfumes.

Solution: We created a clean brand with a modern and personalized condensed serif typeface, the use of rounded and clean elements help us communicate the clinical, minimalist and sense of beauty, accompanied by a color palette of light blue contrasted with a deep royal blue.

The symbol is inspired by nature and organic elements, and the relationship with the environment. The packaging takes a clean, minimalist approach, complemented by royal blue contrasting against the light background and a selection of clean typefaces to reflect the clinical, medical and healthcare intent of the brand.

The development of minimalist illustrations and icons with thin lines and rounded strokes help us communicate the small steps that are needed to have a basic skin-care for beginners, with only 4 easy steps.

The set of these elements help us to maintain the minimalist and clean line of the product.