Rooh began as a small passion project by a young couple who were passionate about creating unique and beautiful home furniture and decor. They started by handcrafting small pieces for their own home and soon realized that there was a gap in the market for high-quality, ethically-produced home furnishings. Judia & Rashed believed that a home should be a sanctuary, a place where people could feel relaxed and comfortable, surrounded by beautiful and meaningful pieces that reflected their personality and values.

The founders had a deep understanding that crafting high-quality products went beyond merely satisfying customers’ needs. It was a way of reflecting the company’s values and philosophy. With this in mind, Rooh took great care in producing each piece of furniture and decor to embody the brand’s essence of promoting a sense of calmness, serenity, and inner vitality in people’s homes. The store specializes in offering high-caliber furniture items that are explicitly crafted to bring both grace and practicality to your living space.

With a deep understanding of Rooh’s essence and values, I set out to create a visual identity that would truly capture the spirit of the brand. My goal was to create a logo that was both modern and minimalist, yet still retained the unique character and warmth that Rooh is known for. The result is a clean and simple design that embodies the brand’s spirit of calmness, serenity, and inner vitality, while also conveying a sense of modernity and sophistication.