In 2021, two friends, and now partners, extremely creative and with out-of-the-box thoughts decided to come together and create their new architecture office, and that’s how Chave2190 was born.
With the purpose of uniting diversity, differentiation and architecture, I was called to create a new brand that would convey all the desire they have with their projects.
Uniting these concepts, we define an authentic and diversified identity through a varied typographic composition. Defined in a bespoke Roc Grotesk cut, we signal the arrival of a brand that takes sobriety, but in a playful way. In addition, to bring the sophistication of architecture, George comes to meet this demand, and that working together, this duo achieves a balance and human warmth – and thus the soul of Chave is born.
Taking advantage of diversity and creativity, the color palette is born with a wider range of expression with various tones and vibrations.
And with this more humane approach and understanding of the real needs of each client, we incorporated for the key, a trusted, fun, alternative and truly unique brand.
The entire construction of the project, from the choice of typography, to the choice of tones that would accompany a brand, were designed to convey a jovial air that showed both the personality of the 2 founders and that of the studio, and that all this aspect visual of the project reflected in the way they serve their customers and in the result of each project.
And from all these industry concepts and deliver a project that really had value for the customer. After all, this key cannot be the same as the others, our key is unique as are the doors we create to open them.
- Agency/Creative: Matheus Machado Brand Studio
- Article Title: Brand Design for Chave2190 by Matheus Machado Brand Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Uberlândia
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Illustration
- Industry: Construction
- Keywords: Architecture, Illustration, Brand identity, Logo
Art Directior: Matheus Machado