The 2School project is dedicated to enhancing the safety and enjoyment of children’s journeys to and from school. This innovative initiative revolves around a user-friendly app that empowers parents to input their home and school addresses. These crucial details are then harnessed to inform and guide the dedicated staff present in the transportation vehicles. These guides play a pivotal role in accompanying the children during their journey, offering indispensable guidance and ensuring an environment of security and reassurance.
The central ethos of the 2School project is to strike an impeccable balance between paramount safety and delightful entertainment, catering to the unique needs and desires of children. By merging these two key aspects, the project not only aims to safeguard the children but also endeavors to make their daily commute an enjoyable and memorable experience.
The branding and design aesthetics curated for 2School have been meticulously crafted to create an atmosphere that is both vibrant and captivating, thereby resonating harmoniously with the sensibilities of young children. Simultaneously, these visual elements exude an air of dependability and seriousness, assuring parents of the project’s commitment to their children’s welfare.
Central to the project’s core mission is the unwavering commitment to prioritize children’s safety and happiness. By harmonizing visually engaging and reliable branding and design, the project effectively encapsulates its core purpose, with the overarching goal of fostering a profound connection between parents and their children. The seamless amalgamation of captivating design elements and a strong emphasis on trustworthiness works in tandem to communicate the project’s overarching mission.
In essence, the 2School project strives to redefine the school commute experience for children. By offering a comprehensive solution that emphasizes safety, guidance, and enjoyment, it reimagines the journey from a mundane routine to an exciting adventure. Through its engaging branding and design choices, 2School crafts an environment that is both appealing to children and reassuring to parents, ultimately creating an innovative and holistic approach to ensuring the well-being and happiness of the younger generation.
CREDIT
- Agency/Creative: Mubariz Yusifzade
- Article Title: Brand Design for 2School
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Azerbaijan
- Agency/Creative City: Baku
- Market Region: Asia, Europe
- Project Deliverables: Animation, Brand Design, Brand Guidelines, Graphic Design, Logo Design, Motion Graphics, Typography
- Industry: Technology
- Keywords: school, app, kids, graphic design, branding, brand identity, brand guidelines, motion design, 3D design, art direction, creative direction
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Credits:
Brand Designer: Mubariz Yusifzade