Brand Creation for Armenia’s First Craft Brewery

Brand Creation for Armenia’s First Craft Brewery

formascope design – Dargett Craft Beer

Challenge Dargett is the first craft brewery in Armenia founded in 2016. In 2018, they came up with a new initiative to create craft beer for mass market. Our challenge was to create label designs for popular beer types. Idea/solutionDargett brewery came to us with already formed branding the basis of which was Babylonian world map that dates back to the 6th century B.C. We took this into consideration and continued the concept for the creation of labels by showing different parts of Bitter River. Thus, the geographical position of river crossings was used to express diversity of beer and the map encapsulates the completeness of beer varieties․ Each label has its color and shape, different one from other. Each flavor has its inherent color. In order to have craftier look and to emphasize the diverse varieties of beer stickers have been created.

CREDIT

  • Design Agency: formascope design
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Brand Creation for Armenia’s First Craft Brewery
  • Brand / Project Name: Dargett Craft Beer
  • External Design Credits: Concept idea, design: Karen Gevorgyan
    Concept idea, illustration: Armenak Grigoryan
    Project manager: Ani Gevorgyan
    3D visualization: Pavel Gubin
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Armenia
  • Market Country: Armenia
  • Market Region: Europe
  • Product Category: Beer & Cider

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