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Brand and Packaging “La Mejor”

Brand and Packaging “La Mejor”

 estudiodavinci – “La Mejor Artesanos”

The Best Artisans is a new company that is dedicated to the handmade manufacture of high quality pre-cooked products. Our work in this project has consisted in the creation of the whole new brand strategy, which includes the design of a new corporate identity and also the design and development of the new packagings, which show the potential customer the product’s potential, to put the sale in the linear of the mass-market food retailers its two main products: a handmade dough to make homemade breads and pizzas; And its main product: an artisan bread bun stuffed with spanish sausage “chorizo de León”.

CREDIT

  • Design Agency: estudiodavinci
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand and Packaging “La Mejor”
  • Brand / Project Name: "La Mejor Artesanos" brand and packaging project
  • External Design Credits: Photographer: Gustavo Serrano 
  • Production Credits: Printer: El Carmen soluciones de embalaje 
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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