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Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink

Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink

Siegenthaler &Co – Blend

“We were asked to create a brand and packaging for a juice whose content was 100% fruits and vegetables, no flavorings or sweeteners and no water added. They are 5 different mixtures, inspired by the tropical flavors of Colombia. Drinking one of these juices means to us to be transported to the tropics, but we didn’t want to fall into the obvious way of illustrating the fruits. So we decided to represent the skies over the tropical sunrises and sunsets.”

CREDIT

  • Agency/Creative: Siegenthaler &Co
  • Article Title: Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink
  • Organisation/Entity:  Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Colombia
  • Market Region: South America
  • Format: Bottle
  • Substrate: Glass

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