Brand and Packaging Design for Waricha Craft Beer

Telmo Cuenca Brand & Packaging Studio – Waricha Craft Beer Brand

Brand design and packaging for Waricha® craft beer, German-style wheat beer produced in Loja, Ecuador.Waricha (guaricha), is a colloquial nickname derived from Quechua that is popularly used to refer to “beloved women” outside of marriage. In the same way, beer becomes our faithful partner and complement when it comes to enjoying a good time. Without gender distinction.Under this concept was developed a design based on the duality and rivalry of a wife and lover, angel and demon, legal and furtive, of malt and hops to create beer.