Brand and Packaging Design for Highfield Spring Water

Double D Creative – Highfield Spring Water

Highfields Drinks Group is a newly rebranded company based in the old market town of Melbourne in Derbyshire. We recently completed the rebranding of their Spring Water brand (from The National Forest Spring Water Company) to Highfield Spring Water. The project consisted of creating a new logo along with a full packaging refresh across the range. The original Still and Sparkling had a completely different look and feel to the flavoured varieties and so we wanted to bring the range together to make it consistent and recognisable.As the family’s cottage is located on top of a hill with some brilliant views, we wanted to take this landscape in to account with the design. Therefore we created a simplistic hill design which follows round to the back of the label incorporating trees found in the National Forest. Using a range of vibrant colours to ensure stand out and distinguish between the different varieties and flavours.