LIBRE. Branding & Design – La Veguita Packaging Design
“Love and respect for animals and the environment. This is the main reason why La Veguita, a brand of food and vegan products, was created.
The challenge was to convey the taste, quality and relevance of the cause in each package. It was important to keep the unfoldings at their maximum potential at all points of contact: point of sale, e-commerce and delivery.
The solution came through illustrations and textures that reinforce the taste appeal that identity seeks while, in parallel, the copywriting and the verbal identity itself evidence the purpose of La Veguita. And the result is a fresh, relevant and tasty visual identity.”
CREDIT
- Agency/Creative: LIBRE. Branding & Design
- Article Title: Brand and Packaging Design Creation for Brazilian Vegan Food Company
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Format: Bag, Bottle, Box, Jar, Pot
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
