Konstantin Frolov – Obezvrezhen
“Obezvrezhen is a line of insecticide products against garden pests. The base of the brand’s visual concept is an insect lying on its back — defeated and no longer harmful. This idea is also reflected in the logo, with some of the characters turned upside down.
For this brand I developed the packaging, as well as other aspects of brand identity. The main sales locations are large hypermarkets and specialized stores.”
CREDIT
- Agency/Creative: Konstantin Frolov
- Article Title: Brand and Packaging Creation for Insecticide Products to help with Garden Pests
- Organisation/Entity: Student Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Russia
- Format: Bottle, Box, Flow-Pack
- Substrate: Metal, Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
