Brand and Packaging Creation for “Harvy Dried Fruits”

Brand and Packaging Creation for “Harvy Dried Fruits”

formascope design – Harvy Dried Fruits

ChallengeThe challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.  SolutionThe contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.  We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack.The simplicity of the packaging conveys the freshness of the dried fruits through visual means.

CREDIT

  • Design Agency: formascope.design
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Brand and Packaging Creation for “Harvy Dried Fruits”
  • Brand / Project Name: Harvy Dried Fruits
  • External Design Credits: Design agency: formascope design
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines
  • Location: Armenia
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Cupboard Food, Snack Food
  • Consumer Packaging Format: Pouch
  • Consumer Substrate / Material: Plastic

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