Chris Stevens – Grin, Toothpaste Worth Smiling About
I wanted to design a toothpaste brand for today. One that doesn’t blend into the sea of clinical designs, bore you with scientific claims, or scare you into thinking your teeth will fall out! Grin is about taking care of your smile whatever your smile. Embracing the braces, working the wonk, feeling the fillings.
A flexible graphic ‘Grin’ forms the heart of the identity, reflecting and celebrating the multitude of grins out there, and creating presence on shelf. Bright colours, fluid backgrounds and playful typography all help to communicate a brand identity that is ultimately positive and approachable for the consumer.