ABC Design Communication –  Nyssos / Extra Virgin Olive Oil

“Corfu island’s age long olive trees are a symbol of value because they offer their fruit for the exceptional quality, extra virgin olive oil. Nyssos, the olive oil company from Corfu, created the extra virgin olive oil “Nyssos” from age long olive trees.ABC Design Communication was asked to create a packaging that will emphasize on the value and uniqueness of the product, with a bottle that protects it’s rare and precious content from light.Ceramic bottle is the ideal material to protect the oil, so the study took place over clay forms of the Archaic period (5th century BC) and vases that where, even from back then, ideal for olive oil’s storage. The forms we examined, particularly the form of “Pithari”, a big vase that was used for olive oil’s long term storage, guided us to design a simple shape that resembles to the shape of an olive leaf. The olive’s leaf shape, is the perfect shape to contain the precious oil. By imprinting the vector, age long olive tree on the bottle, we refer to the strength and endurance of these trees to offer their fruit tirelessly and generously over the centuries.The packaging is completed by placing the bottle into a wooden box, with the front side visible, asking the consumer to discover this exceptional olive oil, from Corfu’s age long trees.Information about the company, as well as nutritional facts are printed on a paper stripe that seals the packaging.”