The pet care cosmetics brand “Boop” reimagines the way you approach grooming, turning what could be a mundane task into a joyful, engaging, and even bonding experience with your furry companions. “Boop” isn’t just about keeping your pet clean—it’s about creating moments of fun and affection, all while ensuring their coat and skin are well cared for. The brand’s visual language, inspired by charming illustrations of animals enjoying their bath time, reflects this ethos. Pets are depicted as playful, bending and twisting in joy as they splash about, their fur soaked and hanging in funny, elongated shapes that resemble adorable, wriggling caterpillars.
These delightful, whimsical visuals are central to “Boop”’s identity, making the brand instantly recognizable and giving pet owners something to smile about. Bathing a pet often comes with its own set of challenges, but the “Boop” approach aims to lighten the mood, transforming bath time into a fun and enjoyable activity for both pets and owners alike.
The product range is as thoughtful as it is playful. “Boop” offers a variety of shampoos for cats and dogs, each tailored to the specific needs of different types of fur. Whether your pet has curly, short, or long fur, there’s a specialized formula designed just for them, ensuring optimal care and cleanliness. To make it easier for pet owners to find the right product, each shampoo is packaged with distinct, vivid illustrations that correspond to the type of fur it’s meant for. These illustrations serve not only as an engaging design element but also as a practical way to visually categorize the products.
For curly-coated pets, the packaging features animals with lively, bouncing curls, while shampoos for short-furred pets showcase sleek, streamlined creatures. Long-furred animals, on the other hand, are depicted in all their flowing, glossy glory, their wet fur cascading down in a playful yet elegant fashion. This creative division by fur type makes it simple for pet owners to pick the perfect shampoo while enjoying the artistry of the packaging, which adds a sense of whimsy and warmth to an everyday chore.
In essence, “Boop” turns pet grooming from a task into a lighthearted and visually enchanting experience, reflecting the joy and companionship that pets bring to our lives.
CREDIT
- Agency/Creative: Vasily Aleev
- Article Title: Boop’s Pet Shampoo Packaging Design Enchants Pet Owners by Turning Grooming Routines into Cherished Moments
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 2D Design, Packaging Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: boop, pet shampoo
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Credits:
Art Director: Ksenia Ivanova
Designer, Illustrator: Elizaveta Andrievskaya
Designer, 3D artist: Vasily Aleev
Designer: Polina Dmitrieva