Bonpas Mart – a brand originating from a famous bread store chain in Da Nang, then expanding its services with a new model, specializing in providing a diverse range of imported goods from food, cosmetics, household items to fresh fruits. With a modern and youthful brand spirit based on the slogan “Fulfill your happiness,” Bonpas Mart committed to bringing joy and convenience to every customer every day.

Bonpas Mart is not just a shopping destination; it offers a unique and diverse experience, promising memorable and comfortable shopping moments for customers. With a commitment to top-quality products and a friendly atmosphere, it is an ideal destination for the whole family.
Bonpas Mart focuses on the diversity of products, including fresh food, consumer goods, and personal care products, to meet the diverse needs of customers. In particular, Bonpas maintains high safety and quality standards, creating absolute trust for consumers.

In addition, Bonpas Mart supports customers through professional and friendly customer care services. With a dedicated team of staff who are always ready to assist and provide advice, creating a direct and friendly atmosphere. Bonpas Mart is not just a shopping place but also a reliable partner that accompanies customers on their journey to find joy and convenience in daily lives.
The logo is conceptualized from a smiling face symbol combined with typefaces and shapes representing each category of products in the supermarket, creating a Dynamic Logo with flexible applicability. This allows the brand to adapt to different products and events, enhancing interaction between the brand and customers. Moreover, it reflects the brand’s distinctive modern and youthful style that it aims to embody.
From there, the Visual Element of Bonpas Mart is also developed based on the fulfilling strokes to create visual consistency within the brand identity system. The primary color palette revolves around vibrant green – a color associated with freshness and vitality, combined with neutral beige to evoke a sense of warmth and familiarity.
This Key Visual not only makes the Bonpas Mart brand identity stand out but also establishes a strong connection with the slogan by showcasing the brand’s commitment to customer happiness and joy through their products and services.