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Bon Fromage Gourmet shop – Say Cheese!

Bon Fromage Gourmet shop – Say Cheese!

Say Cheese!
‘Bon Fromage’ is a Gourmet shop that wanted to direct its business towards e-commerce and improve the packaging of its star product: cheese selections to share.
The solution mixes natural and austere materials, such as kraft cardboard, with luxurious finishes, such as stamping. The graphic design is inspired by the different shapes of the different varieties of cheese. The combination and sum of the pieces results in a print that becomes a powerful ‘visual key’ of the brand and allows the development of a multitude of brand supports such as bags, adhesives and wrappers.
Other Awards: Best Awards 2020. Gold / Premio Arca 2020. Gold / Selección Latampack 2020 / Pentaward 2019. Silver / Laus 2020

Bon Fromage’ es una tienda Gourmet que buscaba orientar su negocio hacia el comercio electrónico y mejorar el packaging de su producto estrella: las selecciones de quesos para compartir.
La solución mezcla materiales naturales y austeros, como el cartón kraft, con acabados lujosos, como el stamping. El diseño gráfico se inspira en las diferentes formas que tienen las distintas variedades de quesos. La combinación y suma de las piezas da como resultado un estampado que se convierte en potente ‘key visual’ de la marca y que permite desarrollar multitud de soportes de marca como bolsas, adhesivos y envoltorios.

CREDIT

  • Agency/Creative: Supperstudio
  • Article Title: Bon Fromage Gourmet shop – Say Cheese!
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Identity System, Packaging Design, Research, Structural Design
  • Format: Box
  • Substrate: Pulp Carton

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