Handcrafted to inspire creative possibilities, Bombay Sapphire Premier Cru Murcian Lemon is a testament to the visionary collaboration of Ivano Tonutti, Bombay Sapphire’s Master of Botanicals and Dr. Anne Brock, Bombay Sapphire’s Master Distiller with the artisanal growers in the Murcia region of Spain. Created to spotlight these sensational, sustainably grown citrus fruits, this super-premium offering from the world leaders of fine gin is a celebration of craft, knowledge and hard work.

While there is no denying that Bombay Sapphire is a massive, well-established brand, Bombay Sapphire Premier Cru Murcian Lemon illustrates how it is able to respond to the craft and flavour trends driving the category with propositions that meet evolving tastes (and thirsts) of the modern gin drinkers. This hand-crafted, super-premium expression was particularly created to elevate the brand’s portfolio and attract new audiences, specifically Cultivados and Expressionists.

Sophisticated and worldly, Cultivados enjoy exploring the finer things in life – whether it’s art, global travel or spirits. Sharing a savoured sip with friends, colleagues and clients is a welcome chance to deepen their social connections and their mastery of spirits brands.

Free-spirited and free-thinking, Expressionists are inspired by all that’s new, creative and decidedly not ordinary. Introducing new friends and old to undiscovered bars and spirits brands helps Expressionists stand out for their originality and uniqueness.

Representing the absolute best quality in terms of ingredients, craftsmanship, sustainable sourcing and flavour, Bombay Sapphire Premier Cru Murcian Lemon is perfect for Cultivados looking for noteworthy gin that will instantly make any occasion feel more special, as well as Expressionists in search for new discovery to share with friends and elevate their cocktail making experience at home.

As Bombay Sapphire’s long-term creative partner, Knockout was given the opportunity to bring Bombay Sapphire Premier Cru Murcian Lemon to life with a creative expression that embodied this rich story and reflected the bright intensity of the flavour profile. The challenge was in elevating Bombay Sapphire’s equities to amplify the spirit’s exceptional quality whilst remaining faithful and true to the brand’s iconicity.

With a refined bottle structure, vibrant colour and elegant detail, the design for Bombay Sapphire Premier Cru Murcian Lemon captures the prestige of this new proposition, creating intrigue at every angle and with every touch.

Knockout began by designing a bespoke structure that accentuates different elements of Bombay Sapphire’s trademark blue bottle to bring out greater elegance. Now taller and more lithe, the bottle features sharper facets to heighten its sapphire jewel-cut aesthetic as well as a cork stopper with an engraved rose-gold cap to deliver a more premium feel.

The label uses a fine cotton-touch paper for added luxury and features a mark for Premier Cru that brings together a contemporary type with a classic script, creating a lovely tension between the authority and opulence. Bright, fresh yellow conveys the ‘bursting with citrus’ flavour profile whilst coordinates of the Murcian region in a rose gold foil emphasises its provenance.

An original pattern capturing the abundant beauty of a citrus grove is etched on to the side panels and carried onto the neck label in a deep orange varnish. Illustrated in maximalist style, this gorgeous motif highlights how the Murcian citrus fruits used to create Bombay Sapphire Premier Cru Murcian Lemon are hand-picked and hand-peeled from the late harvest, when their aromas and flavours are at their most intense.

The design is then finished with the signatures of Ivano Tonutti, Bombay Sapphire’s Master of Botanicals and Dr Anne Brock, Bombay Sapphire’s Master Distiller, which act as a seal of approval of the gin’s uncompromising craft and quality.

With a contemporary twist, the design for Bombay Sapphire Premier Cru Murcian Lemon reimagines the brand’s classic look to create a bottle of modern elegance. None of the equities of the masterbrand have been lost. They are all still here, just elevated and enhanced to fully express the new proposition, the extraordinary flavour and the mastery that goes into crafting a bottle of this exquisite spirit.