Hearted Design & Strategy – Upper brand identity
“UPPER Functional Training is a academy with personalized training, friendly atmosphere and a qualified team located in Cascavel Brazil. In 2017 the company decided to reposition itself, adopting a new name and focusing on functional training. The visual identity seeks to convey the new phase of the brand and its main attributes, positioning it as a reference in the market.
The whole identity was constructed exploring the concepts of energy, evolution and overcoming, evoked by the meaning of the name Upper. In addition to the logo, icons have been developed as a complement to the graphic pieces. The color palette reinforces the vivacity of the activity, as well as a differentiating factor between the competitors.
- Agency/Creative: Hearted Design & Strategy
- Article Title: Bold Branding and Identity for a Functional Gym with Academy and Personalised Training in Brazil
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Substrate: Fabric, Plastic
- Industry: Entertainment, Health Care