In Vietnam, a new business called BoardWord specializes in the imaginative design of paper craft game goods.
Deckbuilder, Legacy, Card, Hidden Role, RPG, Economic, Roll Dice, and education promotion are some of the areas covered by this. To replace traditional education with modern instruction for kids through gaming. Growth, creativity, exploration, and challenge are all encouraged by BoardWord.
The brand’s personality is immediately reflected in BoardWord via the color blue, which serves as its signature. To identify the essence of the final value, colors are painstakingly chosen via several stages.
The main palette draws inspiration from natural colors while incorporating bold accents that capture the distinct essence of each sub-brand. The timeless choice of a classic sans-serif typography creates a harmonious balance among the diverse elements and infuses the overall design with an air of sophistication. This color evokes trust and reliability in the customer.
To achieve overall harmony and balance, the BoardWord Logo design is also calibrated based on accepted ratios.
In summary, BoardWord is a brand of board games that also serves as a symbol of an educational innovation that encourages society to advance past its current state.
The newly created identity aims to attract new audiences as the brand enters the market. Through a comprehensive visual communication strategy, it aspires to become a leading platform that brings together various aspects of medicine, such as education, courses, and networking.
- Agency/Creative: Alex Phan
- Article Title: BoardWord Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Alex Phan - Branding & Design
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Mark, Brand Naming, Brand World, Logo Design
- Industry: Education
- Keywords: Educational development game
Alex Phan: Alex Phan