Blue Coastal is a luxury holiday home rental platform, offering an exclusive selection of properties on the English coast, designed to meet the needs of a high-income audience.

Based on the stunning coastlines where most of the vacation rental homes are situated, the visual identity of Blue Coastal takes inspiration from the sea waters that surround these properties. Reflecting the tranquility and oasis of peace that these homes offer their guests, our brand captures the essence of the seaside experience we seek to provide.

The result of this maritime exploration is a solid and timeless identity, presenting a contemporary and exclusive style that stands out in the luxury holiday home rental market.

The logo created for Blue Coastal seeks to convey the tranquility and beauty of the sea, inspired by the relaxing experiences provided by seaside holiday homes.

The “B” symbol, shaped like a whale’s tail, evokes marine life and the movement of water, especially the waters frequented by killer whales during the summer, when houses are most sought after for rent.

Clean typography keeps the focus on the properties the brand offers, while soft colors reflect the fresh, serene feel of beachfront experiences, promising unforgettable moments for guests.

The color palette of Blue Coastal was inspired by the tones of the sea and the incredible sunsets that all of the brand’s holiday homes offer their guests. This palette reflects the serenity and natural beauty of seaside experiences, promising a memorable stay for everyone.

The visual identity is marked by its simplicity and elegance. With a clean and minimalist design, the logo is accompanied by a gradient texture that imitates sea waves, creating a feeling of tranquility and an oasis of peace.

The overall composition reflects the relaxing essence of the brand’s properties, inviting guests to enjoy moments of serenity and relaxation during their stay.