In the late 1930s musicians from the southern United States were cruising the country in old steam locomotives. There they shared their experiences, exchanged experiences, song lyrics, places to play. Blue Bell, that’s what one of those old engines was called. We have chosen that name in homage to all those traveling musicians who began to develop contemporary music. A celebration of Rock’s History. Blue Bell is a new brand that offers leather straps for guitars created with materials of the highest quality and with handcrafted finishes, all made in Spain.
Blue Bell has great potential, not only because of the unique design and quality, but because of the limited supply of guitar straps on the market today.

The target audience is very niche, guitar fans, nostalgic for musical history and above all, lovers of unique quality handcrafted products.
For the development of this brand we focused mainly on typography, we were looking for something simple but with a lot of character and with a vintage touch, so we chose a beautiful display font which is combining the style of classic typography with an modern hand lettering style. We slightly modify some characters to give it a unique and differential touch. If you pay attention, the main B reminds of a guitar. The logo has a slight slant that gives it movement and dynamism.

The rectangular shape is designed to be burned onto the straps. Even small characters have great readability. Regarding the design and development of the packaging, we chose a kraft cardboard box for its sustainability and its great resistance. The box is pre-painted with a carefully designed sticker with modern and classic fonts that together create a visual continuity of the brand.The leather strap comes in a beautiful organic cotton bag with a leather rivet with an embossing logo. This little detail brings a lot of distinction to the product and keeps it safe, both during the shipping journey and in storage in their new home. Our packaging perfectly reflects the values of the brand and the importance in the little details.