The Client:
Bloomy is an immune-regulating vitamin supplement brand in the form of gummy that has targeted mothers and children.
The Objective
For Bloomy, we aimed to place an emblem inside the logo. We also aimed to design three different packages for three different products. We differentiated these products from each other with the color palettes we created. We have designed the product names on the packaging of each product in such a way that they do not get in the way of the brand identity, and at the same time, we have created them so that they can be seen clearly.
The Solution
While creating the Bloomy brand identity, we aimed for the logo to look sympathetic and cute, and we achieved this through the letters “o”. We integrated the emblem with the logo and created a brand identity that could appeal to its target audience. We also achieved an energetic atmosphere with the pastel tones we created for the packaging. In addition, we brought the product names to the fore as much as possible and ensured that they were at least as prominent as the brand.
CREDIT
- Agency/Creative: MarkaWorks
- Article Title: Bloomy Wellness Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Naming, Brand Tone of Voice, Branding, GIF Animation, Logo Design, Packaging Design
- Industry: Health Care
- Keywords: Supplements, Immunity support, Kids and mom vitamins
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Credits:
Creative Director: Mustafa Akulker
