We grind the groats, press the butter, wash the flakes, clean the grain.
“Black Sea Amaranth” is a family business deeply rooted in Ukraine’s rich agricultural heritage, specializing in the cultivation and production of premium amaranth products. With a strong commitment to quality, sustainability, and health, we embarked on an exciting journey of rebranding to introduce our new brand and captivate the hearts and taste buds of our valued audience.
Our foremost goal in this rebranding endeavor is to create a lasting impression and set ourselves apart from competitors on the store shelf. We understand that in a crowded marketplace, it’s essential to establish a unique identity that resonates with our target audience and showcases the exceptional qualities of our amaranth products.
Each carefully crafted illustration within our rebranding tells a unique story, inviting you to embark on a captivating adventure that showcases the wonders of amaranth. From the vibrant growth of amaranth plants swaying gracefully in the breeze to the skilled hands that harvest and transform them into nourishing products, our illustrations capture the essence of our family business.
Every brushstroke and color choice in our illustrations is intentionally inspired by the natural shades of amaranth. Rich hues of deep reds, earthy greens, and golden yellows intertwine, symbolizing the vitality and abundance that amaranth represents. These colors not only catch the eye but also evoke a sense of connection to nature and the wholesome goodness found within our products.
In our quest to engage with a young target audience, we’ve crafted slogans that are not only friendly but also have a playful and spirited bite. These slogans aim to capture attention and evoke a sense of excitement for those who are always on the go, seeking new experiences and flavors. Let’s take a closer look at each slogan and delve into the story behind them:
“Скуштуй пригоди на смак” — taste the adventure,
“Ми шліфуємо крупу, тиснемо масло, плющемо пластівці, очищуємо зерно” — We grind the groats, press the butter, wash the flakes, clean the grain
- Agency/Creative: Wandry
- Article Title: Black Sea Amaranth Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Odesa
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Tone of Voice, Branding, Drawing, Graphic Design, Logo Design, Packaging Design
- Format: Bag, Bottle, Box, Sachet
- Substrate: Glass Bottle, Plastic, Pulp Carton
- Industry: Food/Beverage
- Keywords: branding, packaging, cosmetics, beverage, food, healthcare, graphic design, illustration
Designer: Denys El