Logo and identity design in addition to the Brand strategy for Bizy Restaurant.
The Logo Icon: I relied on showing the Arab side very clearly and showing the visual identity and what the company aspired to in terms of supporting a sense of sharing (participation), hospitality, difference, ease of customer access to Bizy restaurant ease of receiving customer opinions and other elements which were clarified by moving( gif )the icon and making more than one model derived from the main logo to indicate the brand and make it clearer.
Pattern and graphics elements
the pattern was made by drawing some arabic shapes that relate to the arab character and what links it to the identity of the company, we can also use the pattern derived from the main logo in some cases, and it expresses some of the meanings of the visual identity of bizy restaurant the tree branch was also to give a sense of hospitality and good reception.
bizy is a large chain high end saudi arabian restaurant that are heading to the globalism with distinctive recipes from the rest of the well known restaurant.
What distinguishes bizy from others to express hosptality restaurant is that the items were carefully chosen to mimic express the hospitality of bizy.
Bizy is a restaurant for groups, because bizy stimulates and supports a sens of participation ( sharing ) between individuals in general, and this is what we have been missing for a long time because of social media until everyone eats alone.
So bizy came to stimulate the sense of sharing and support family gatherings because the family is something that cannot be dispensed with.
Therefore, all the dishes in bizy were prepared in quantities starting from 4 to 6 people in order to preserve and support the sense of group.
- Agency/Creative: Mohamed Ebrahim
- Article Title: Bizy Restaurant Logo, Visual Identity and Brand Strategy
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: cairo
- Market Region: Middle East
- Project Deliverables: 2D Design, Advertising, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Brand World, Branding, Design, Graphic Design, Icon Design, Logo Design, Pattern Design, Type Design, Typography
- Industry: Food/Beverage
- Keywords: #logodesign #identitydesign #brandidentity #logomark #logoicon #logoconcept #stationarydesign #logolove #bussinessdevelopment #corporatebranding #restaurantbranding #startups #marketing #brandstrategy #logoinspiration #worldbranddesign #graphicdesign
strategic brand designer: Mohamed Ebrahim