Emart Biopublic – Supplements for everyone. Biopublic is Emart’s own supplement brand. Emart is the oldest and largest discount store chain in South Korea, and the first Korean supermarket to open a store in China with the ambition to become one of the leading global retailers.

The brand aims to deliver quality health supplements at affordable prices, so as to be accessible to large swathes of the population. Emart’s large size and market presence, means they can deliver on a large scale and have a sizeable effect on South Korea as a whole.

Our design approach reflects this mission to democratise the benefits of health supplements. The emblem is the brand’s initial B with the dot from i, this is a metaphor of the moon orbiting the earth.

Biopublic stands for bio supplements for all public. The brand aims to achieve a positive impact on the health of broad ranging groups of consumers in South Korea and beyond, just like the moon has an influence on earth and all its creatures.
The product is sold in supermarkets, rather than the traditional pharmacy counter, which adds to this sense of democratisation and accessibility, but also presents the challenge to be visible among rows of other products. We have worked to establish a bold branding, which is current and cohesive as a system and can be applied to a variety of products and marketing environments.

We have sought to achieve a strong use of flat colour and avoid patterns, swooshes and other decorative embellishments, which would dilute the visual power of the brand.