Big Easy Spirits Co. came to CF Napa Brand Design to create a new brand inspired by its New Orleans roots. The company was founded in 2020 and focuses on producing spirits that capture the spirit of New Orleans.

Inspired by a time-honored Old-Fashioned recipe, The Big Easy Whiskey is a masterful creation that showcases a carefully crafted infusion of a sophisticated blend of herbs, spices, botanicals, and fruit. The Big Easy Whiskey is a premium bourbon that undergoes a careful aging process of five years, allowing it to develop a rich, well-rounded flavor profile that embodies the craftsmanship and patience of true bourbon-making. Distilled with the utmost attention to detail, this exceptional whiskey is crafted without the use of malt liquor, additives, or fillers—ensuring a pure, unadulterated taste that reflects the authenticity and quality of the ingredients. This infusion features a sophisticated blend of traditional herbs, spices, botanicals, and fruit, resulting in a bold and complex taste profile, with balanced bitter and sweet notes.

The packaging for the whiskey is designed to reflect the vibrant cocktail culture of New Orleans while maintaining a refined and sophisticated aesthetic. CF Napa Brand Design drew the Big Easy wordmark in a custom nostalgic typeface with a bit of French flair. Encompassing the brand mark, the intricate filigree details beautifully reflect the elegant wrought iron characteristics typical of classic New Orleans architecture. A fleur-de-lis icon provides an additional nod to the French heritage of the region. The use of copper foil enhances the Bourbon mash bill of this distinguished spirit, highlighting its suitability for crafted cocktails. The color palette consisting of cream, plum, and copper is designed to reflect the vibrant hues and celebratory atmosphere of Bourbon Street. This selection not only captures the essence of that iconic location but also establishes a timeless motif for the brand.