BGN, the Manchester based brand-led design agency, this week unveils Meetupcall’s new positioning, brand identity and website.

This project is the first between BGN and the Yorkshire based conference call and remote meetings provider, following a successful 3-way pitch in July 2020.

Simon Moxon, Founder and CEO of Meetupcall said: “Since Meetupcall was founded back in 2009, we have never really spent any time defining a brand strategy. However, in the wake of the pandemic, and with the majority of companies requiring a remote meeting provider, we recognised the need to define what differentiates the Meetupcall brand in an increasingly competitive market.

We quickly realised the value that could be had from working with a specialist branding agency, not only to help us define our brand strategy, but then also to update the design of our brand assets to reflect this new brand strategy.”

The brief and challenge was to reposition the brand as a key competitor against some of the largest video conferencing services such as Zoom, Teams and Google Hangouts, in the midst of COVID. By defining their purpose and the roots of what differentiates the service, the product needed longevity to fit for a post-COVID world. And as the world changed overnight, an initial ‘three year roadmap’ was condensed into a three week challenge.

David Newton, Creative Director of BGN said: “Speed and responsiveness to the global pandemic was the driving force of this project; we explored strategic options efficiently and how each route would influence the business and the product.

Insight found that personalisation of the platform was a feature that the major brands were lacking. And so the proposition was defined, ‘Remote meetings, Your way’.

Collaborating with Meetupcall’s product team, we visualised a new identity, messaging and brand. The lack of real, authentic human connection behind the faceless big tech companies was an issue we wanted to highlight and this comes through in our considered typography, photography style and illustration.”