A Fun & Bold Bakery Brand!  We designed this brand and packaging for a bakery that wanted to be instantly recognizable, full of life, and completely unforgettable. The bakery’s vision was clear from the start: they didn’t just want to sell baked goods, they wanted to create a joyful, exciting experience that people could feel before even opening the box. That idea became the heart of the design process, and every choice we made was about capturing the energy, flavor, creativity, and happiness baked into every single treat.

We built the identity around a lively and vibrant color palette  bright orange for warmth and energy, playful pink for sweetness and creativity, and bold black to ground everything with a modern, confident edge. These colors work together to create a fresh, eye-catching balance that makes the packaging stand out whether on a shelf, in someone’s hands, or shared on social media feeds. The mix of warm and bold tones instantly communicates excitement, freshness, and personality.

The typography is bold, modern, and clean, designed to shout confidence while still being approachable, friendly, and easy to read from every angle. To push the fun factor even further, we added a custom illustration that ties the whole brand together with a playful and cheerful vibe, making it instantly memorable and unique.

The result is a brand identity that feels fun, bold, and full of flavor — just like the bakery items inside. It’s not just packaging; it’s an experience of joy, delight, and irresistible charm.