The graphic designer Luzia Hein has graphically interpreted six pieces of furniture and accessories for the Berlin furniture design label LOEHR. The illustrations reflect the reduced design language of the furniture pieces and the joy of color combinations. Each motif explores the character or a special feature of the object.
The chair Jazz is deconstructed into its individual components and rhythmically re-arranged in format, the stool Faber fits into the grid of a half-timbered construction and the side tables Tangram & Umbra merge into a geometric landscape. The shelf Newton unfolds its geometrically reduced design language through a row, the side table Corinth shows the clarity and simplicity of the design, which is composed of three surfaces of the same format. And Court shows the functional and minimalist design of the tray and highlights the free space created underneath, which always provides a free handle.
The minimal formal language of Luzia Hein and the reduced silhouettes of LOEHR‘s furniture pieces come together perfectly in this collaboration.
- Agency/Creative: Studio Luzia Hein
- Article Title: Berlin Furniture Design Label Loehr Graphically Interpreted by Luzia Hein
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Studio Luzia Hein / Hamburg
- Market Region: Europe
- Project Deliverables: Illustration
- Industry: Manufacturing
- Keywords: Furniture Design, Minimalism, Color Combination, Illustration
Graphic Designer: Luzia Hein
Illustrations: Luzia Hein
Furniture Design: LOEHR