Animations, creativity, and cutting-edge design may not be the first thing that comes to mind when you think about banking websites. We turned that on its head thanks to our partnership with Bergos Next.
And with a new year comes an exciting new challenge for our Bergos noformat partnership. The beginning of 2022 has seen us build the brand and create a cutting-edge website for Bergos Next, a diverse and growing community for Bergos’ next generation of successful entrepreneurs and innovators.
Based in Zurich with offices in Geneva, Bergos has a history that traces back to 1590. The vast, international team is dedicated to asset management and advisory with a focus on private clients, family entrepreneurs, next generation, and shipping clients.
While remaining relevant to the Bergos brand and staying true to the company’s fascinating heritage, we created a modern and highly distinct look and feel—one that appealed directly to Bergos’ younger community. The website marks the beginning of a new and exciting journey for Bergos Next, with content previously sitting on Bergos’ main website rather than existing as an independent entity.
In a move worlds apart from often traditional financial organizations, our in-house team moved away from static content and instead explored, tested, built, and implemented animations throughout the site. The project involved creative development, information architecture, as well as creating the full brand direction and style guide.
With pages dedicated to podcasts, events, topics, and artists, the site intentionally feels like a vibrant newsroom to keep the community up-to-date about relevant industry-wide information. It gives users a reason to return.
The bespoke animations were created as a tool to aid communication, rather than distract from the user experience. From an interactive cursor to animated ‘apply now’ call-outs and full-width videos and animations to aid storytelling, the site was technically challenging but the result is a refreshing site that breaks the mold of financial institutions.
- Agency/Creative: noformat
- Article Title: Bergos Next – A Creative Take on a Traditional Industry
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: Europe, Global
- Project Deliverables: Animation, Art Direction, Brand Design, Graphic Design, Information Architecture, Web Design
- Industry: Financial
- Keywords: community, web development, web design, branding identity,
Creative Director: Ian Brewer